Since smith was involved in a scandal of ball-tempering in a match against South Africa in March so he is having a twelve month ban from international cricket.
The Big Bash, sponsored by Vodafone Australia, Smith is banned from this too.
29 years old Smith said in the advertisement, “Everything I dreamed of, everything I was a part of was just falling to pieces,”
The commercial named ‘Gutsy is Calling’ begins with a tearful apology of Smith’s voice-over when he talked to the media on his comeback from Africa, earlier than cutting to scenes of him performing for Sutherland a local club and managing an instructing clinic.
He further includes, “I was in a pretty dark space. It was just about being upfront and honest and taking responsibility,”
“I’ve certainly had some difficult days. But it’s OK to be vulnerable. Everyone makes mistakes. It’s about the way you respond to it that’s really important.”
It was reported by the Australian media that he was giving his fee in the local charity for men’s mental health which is equal to around eighty four thousand pounds, but others criticized the advert.
“Don’t use mental illness to try and flog off some phones,” Justin Smith, a 3AW radio host, said on the station of Melbourne.
“Looking at this tacky rubbish, I wonder if he’s learnt anything at all.”
“As a supportive employer, a lover of sport, and a business that has overcome challenges of its own in the past, the story of former Aussie cricket captain Steve Smith struck a chord.”
“Vodafone believes in a fair go for all Australians and importantly, being open, honest and transparent. We are supporting Steve Smith in his mission to spread awareness about mental health for young Australians.” Vodafone Australia responded to criticism on Twitter.
ABC cricket commentator Jim Maxwell says there has been a mixed reaction to the advert.
Jim Maxwell, commentator of ABC cricket said that the advert has some mixed reactions.
Maxwell told BBC Sport “On the one hand you can say that it’s crass to be doing something for a phone company about this but on the other, at least he’s putting [mental health issues] out there,”.